CV – Oriundo Marketing

Professional Summary:

I am a multilingual marketing specialist fluent in English, Spanish, and Portuguese. I offer a wealth of innovative marketing strategies informed by a global perspective and a deep understanding of diverse markets. My expertise lies in creating resonant campaigns that drive engagement and deliver measurable outcomes. I am deeply passionate about marrying creativity with analytics, using my skills in photography, photo editing, videography, content creation, social media management, and digital campaigns to tell compelling stories that captivate audiences and drive conversions.

Skills:

Technical Skills:

Work Experience:

2015 – Present

Instagram Content Creator: Blaugrana

– Grew Instagram media page to 1.1 million followers by creating engaging soccer content and strategically collaborating with top brands like OneFootball, enhancing brand visibility and audience engagement.

– Implementing SEO strategies, conducting thorough analytics reviews, and maintaining consistent, engaging content boosted follower growth, leading to increased audience engagement.

– Launched and monetized two Barcelona fan pages, reaching 400k, by developing a targeted content calendar, informed by meticulous analysis of engagement analytics, to align with follower preferences and drive growth.

– Expanded the operational scope by adding a team of 5 members to manage various aspects of the account, fostering a collaborative environment and ensuring the consistent delivery of high-quality content that resonates with our audience

Metrics

January 2024 – Present

Content & Influencer Marketing Specialist: NoonBrew

– Enhanced new viewer engagement by 35% and viewer retention by 25% through strategic TikTok & Meta ad optimizations, improving brand loyalty and audience interaction. • Implemented and executed video campaign strategies tailored to target demographics, aligning with marketing goals and resulting in increased brand engagement and audience reach.

– Spearheaded influencer marketing campaigns, managed contract negotiations and onboarding, and collaborated closely with influencers to strategize and co-create content that boosted brand visibility and engagement.

• Led the “Sleepy Girl Mocktail MoonBrew” campaign increasing consumer engagement by 25% by aligning with the mocktail trend and targeting a female audience.

– Partnered with 20+ TikTok micro-influencers boosting brand visibility by 30% and enhancing audience engagement.

January 2023 – Present

Content Manager: Juan and Lonely

– Managed and grew social media profiles for Jon Christoffer @juan_and_lonely, achieving 117,000 Facebook followers, 6,000 on Instagram, and over 150,000 on TikTok with 4.5 million likes; led strategic content planning, executed collaboration negotiations, and content creation.
– Coordinated content calendars and communications for brand collaborations, significantly enhancing online engagement and follower growth through targeted content strategies and successful partnership developments.

May 2023- July 2023

Campaign & Government Intern: Senator Vin Gopal

– Led a team of five interns in a successful phone banking initiative, achieving record volunteer mobilization for canvassing and outreach campaigns, utilized NGP VAN and Excel for efficient voter data management and optimization.

– Enhanced communication efficiency by rigorously proofreading, editing, and revising emails, ensuring timely and professional correspondence with constituents under strict deadlines.

Marketing Content Specialist: RMDY Health

April 2024 – Present

Education:

Rutgers Graduate 2024: Political Science & History Minor

LinkedIn Analytics